What is the essence of brand-lift effect?

You see, Facebook is currently one of the biggest sources of mobile traffic in the whole world. Its daily traffic is 1,5 billion people.

Facebook advertising is very efficient and that is evident from their ad revenues. Besides, Facebook is the main generator of the mobile ads, accounting for 91% mobile ad revenue.

Which bid to choose: Automatic or manual?

Facebook collects a huge amount of information. Because of this, Facebook optimizes campaigns and sets bids very well. Therefore, in 80% of cases, you can use an automatic bid – especially when launching a campaign – when you still do not understand how much a click or sale should cost.

Buy website Traffic is that sometimes it hits purchased or Paid Visit is called. Increasing the site's organic traffic is one of the most important steps in SEO and site optimization which is of importance for various reasons.

Increase organic site traffic

Here are some practical ways to increase your site's organic traffic. These methods are:

Identify and improve inefficient content. Having inappropriate, non-standard content that won't help you achieve the desired position is a detriment to the site. You need to identify this content in order to get top rankings in search engine results. Excessive inappropriate content on the site will eventually make the search engines tired and leave the site. Identifying this type of content and removing or improving it can be the first step in increasing the site's organic traffic.

You can use tools like keyword site Alexa to remove this content. To do this, you need to enter the site name and set the share of voice to 1 to 2. Then a list of pages and words that increase site traffic will be displayed. Problems with SEO and identifying duplicate content pages and broken links and more can be addressed with tools such as the seo audit tool. In addition, with on page SEO you can check for internal page issues. Once these problems are identified, try to find solutions to solve them.

After you collect data from a product, website or mobile app, you can switch campaigns to manual bidding and reduce the cost of traffic. You can win in the “overheated” auctions if you use the higher rate and display your ads in a shorter time.

Leads

FB Pixel or FB SDK integration is crucialOn average, conversion optimization takes

If you have a mobile app and you are interested in the sale of an air ticket or a tour much more than in the app downloading, you can implement the Facebook SDK and place certain events throughout your sales funnel. Therefore, you inform Facebook about the desirable leads and their cost, and Facebook tries to achieve the expected results.

Conversion

This ad objective is used for remarketing mostly. Now, look at the screenshot where you can see Facebook’s ads manager. There, you can target people who have installed your mobile app or your site’s audience. Such campaigns demonstrate ROI two or three times higher than campaigns for newcomers.

Note that Facebook has some specificities of the attribution: it ascribes the events that have come from the other traffic channels to itself because of the attribution window. We’ve noticed that if you don’t make this mark and you let Facebook buy conversions for you without any retargeting, it doesn’t work. Facebook uses remarketing anyway to increase ROI and to show its effectiveness.

Statistics show that 5% of site traffic is through internet searches and 5% of site revenue comes from it. That's why organic site traffic is so important. When you Buy Organic website traffic. Google's rankings for subconscious keywords are experiencing growth and increasing organic website traffic, and it should strive to be sustainable in the long run.